Irene Horsemanship
logo design & graphic charter for Irene Horsemanship,
professional horse trainer based in the Netherlands
VISION
help people develop a deeper
connection with their horses
MISSION
offer a wide range of lessons based on the principles of Parelli Natural Horsemanship and Centered Riding® in order to help humans and horses solve problems, have fun together and grow a stronger partnership
the growth of a branch adds a touch of nature and can be seen
as a metaphor for connection, growth and direction
LOGO VARIATIONS
MAIN LOGO
the design melds a human and horse in a circular form, creating a symbiotic bubble that evokes a feeling of infinite unity
togetherness, trust and
partnership are in the
center of the logo
the head of the
horse looks towards
the future
MAIN COLOR
SECONDARY COLORS
Nunito Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
​
123456789!@#$%^&*()<>?/